Discover 4 valuable email strategies for enhancing your Cyber Monday sale promotion
Cyber Monday is all about digital deals. Using high-tech computers, phones, and tablets to search for the latest deals from internet retailers. While all that sounds techy and sophisticated, what if one of the best ways to promote your Cyber Monday deals was with one of the oldest forms of Internet communication?
Email might be old, but it’s still a force to be reckoned with in the marketing world. The average email marketing campaign generates an incredible $36 for every $1 spent. How many marketing campaigns do you know that can generate a 3,600% return on investment? But you won’t get that ROI automatically. Here are four tips to help you promote your Cyber Monday sale with a great email marketing campaign.
Use high-quality graphics
Your emails are a representation of your business. If you send boring text-only emails to promote your Cyber Monday deals, what would your readers think of your business? The easiest way to add high-quality graphics to your emails without taking time from your busy schedule is with Cyber Monday poster templates.
There are tons of professionally designed email poster templates available online from websites like PosterMyWall. Simply browse the templates, choose one that best fits your brand, customize the information in the drag-and-drop editor, and you’re ready to add the poster to your email message.
Who has time to design graphics from scratch, anyway!?
Think about your offer
Every email you send should include an offer. And that doesn’t necessarily mean a discount or free gift. An offer in the marketing world is anything that provides value to a customer. It could be anything from a sneak preview at products, exclusive information, or yes, a discount.
The average person receives over a hundred emails every day. And they definitely don’t read them all. Your offer is what makes people want to open your email, read through the amazing copy, and make a decision by the bottom of your message. The better the offer, the more likely someone will make it through all those steps.
Typically, Cyber Monday offers are indeed related to deals and discounts on products. But whatever offer you choose, make sure it’s a good one and that it’s front and center for every step of the email-writing journey.
Start with a great subject line
The subject line is almost like the anti-gatekeeper to your email. If it’s not a good subject, people likely won’t even click the email to read the rest of your message. The subject line encourages people to click and open your email or send it straight to the trash.
What makes a good subject line? Well, your offer!
The best subject lines include the offer right off the bat. Email platforms like Outlook and Gmail only allow a certain number of characters in the subject line to be visible. Even worse, that limit changes depending on the device, screen size, font size, and many other factors.
Basically, you have no idea where your subject line will be cut off.
That’s why you always want the offer to be right up front. There’s more of a chance the readers will see your offer, no matter how many characters they’re allowed to see.
For example, a bad subject line might be something like: “Visit our website to find all sorts of major Cyber Monday discounts and deals up to 30% off!”
The offer is at the end. Someone might only see “Visit our website to find all…” That’s not very enticing. That email will end up in the trash.
Instead, write something like this: “Get 30% off with Cyber Monday deals when you visit our website!” No matter where the subject gets cut off, the readers will see “Get 30% off,” which is the main reason anyone would read your email.
Include an enticing call to action
The call to action (CTA) is the final push for the reader to do what you want. For a Cyber Monday email, it’d probably be something like a button that says “shop Cyber Monday deals” leading to your website.
Every marketing email you write should have a CTA. Think of it like a stepping stone to the next step of the buyer’s journey. Your goal isn’t just to get people to read your email; it’s to encourage them to visit your website on Cyber Monday and buy your products. Lead them to the next step with a well-written CTA at the bottom of your email.
Big deals and bigger conversions this Cyber Monday
When you’re ready to watch your sales skyrocket this Cyber Monday, start with an engaging email campaign. Email marketing can generate some of the highest ROI of any marketing strategy! But in order to do it right, remember to start with amazing graphics, include an enticing offer, write a great subject line, and include a call to action. Do all that, and people won’t be able to resist your Cyber Monday email deals.